Capelli Sport x Grasshopper Club Zürich


from left to right: Luca Beck (Area Sales Manager, Capelli Sport), Andreas Schmocker (Director of Commerce & Sales, Grasshopper Club Zürich)

Grasshopper Club Zurich is excited to embark on a new chapter with Capelli Sport. The Zurich record champion has signed a long-term contract with the New York City based sports equipment manufacturer, starting from the 2023/24 season. This partnership will make Capelli Sport the official uniform and apparel supplier for the Grasshoppers.

With this supplier change, GC Zurich is parting ways with its previous partner Adidas, who accompanied the Hoppers through many successful moments for over 30 years.

This new partnership brings significant economic benefits, and also allows the club more flexibility with jersey design. By working with the Capelli Sport team, GC Zurich has a partner who can make planning for the future more efficient, collaborate on marketing initiatives, and elevate brand recognition in Switzerland and beyond.

The new blue and white Capelli jersey, which will incorporate important elements of the historic tradition of the record champion with its classic look, will not only be worn by the first team in the upcoming season. The American sports equipment manufacturer will also outfit the GC women’s football team and the entire youth department of the Zurich club.

Capelli Sport was founded in 2011 by the GMA Group, a company with over 30 years of experience in the fashion industry. The innovative multisport brand based in New York designs, produces, and distributes sports and lifestyle products internationally in the field of team sports, fitness, and accessories. Since entering the market in 2015, Capelli Sport has gradually established itself in German football and is now the equipment partner of various German clubs. Internationally, Capelli Sport is already active in professional sports in more than 30 countries.

Andreas Schmocker, Director of Commerce & Sales, says:

“We are delighted to enter into a partnership with Capelli Sport as the first Swiss club. From the beginning, we have felt great appreciation and the highest professionalism from all parties involved. Capelli offers us, among other things, great flexibility and freedom in designing the jerseys, as well as competent and careful support in the conception and production of the jerseys and various merchandise items. We look forward to being able to rely on Capelli’s expertise in the coming years and to introducing exciting news together.”

Kay Mourheg, President of Capelli Sport Europe, says:

“We are pleased to have gained a prestigious partner with Grasshopper Club Zurich, where Capelli Sport will be prominently represented in Switzerland. The city of Zurich, a city full of charm and character, offers us the opportunity to achieve important successes on and off the field together with the city’s most traditional and successful club as a strategic partner. In the joint discussions with Andreas Schmocker, we were quickly able to develop a similar vision of the partnership, which is why I am convinced that this partnership will provide significant added value for both sides.”

Luca Beck, Area Sales Manager of Capelli Sport, says:

“The Grasshopper Club Zurich is characterized, in particular, by a familial togetherness, which became evident from the pleasant conversations with the club and also fits very well with Capelli Sport’s self-image. I am very pleased to conclude a long-term partnership with the renowned record champion of Switzerland, which is known beyond national borders. The GCZ is the first professional club in Switzerland for Capelli Sport. With their excellent youth work and their enthusiastic and loyal fans, we have the opportunity to present ourselves as a successful team sports brand and highlight our qualities in cooperation.”

About Capelli Sport:

Capelli Sport was founded in 2011 in the fashion metropolis of New York City. As a globally operating sports and lifestyle brand, Capelli Sport stands for high functionality, quality, and individual service in professional and amateur sports.

Capelli Sport impresses with top-class sportswear, professional equipment, and trendy lifestyle products, and is established internationally as a supplier and reliable partner of athletes and clubs.

The company philosophy includes the belief that engagement and support in youth and amateur sports are just as important as successful collaborations with professional clubs from national and international leagues.

Learn more at and find Capelli Sport on Twitter (@capellisport) and Instagram (@capellisport), or visit the Capelli Sport Facebook page (@CapelliSport).


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