Capelli Sport X London City Lionesses

May 16, 2022

Capelli Sport x London City Lionesses

Capelli Sport is pleased to announce their partnership with the London City Lionesses, which will run for the next four seasons: 2022-2023 to 2025-2026.

f.l.t.r.: Luca Beck (Area Sales Manager, Capelli Sport) Diane Culligan (Chairwomen, London City Lionesses) Edward Gallagher (General Manager, London City Lionesses) and Andreas Klümpen (Head of Marketing, Capelli Sport) Picture: Katie Brazier

The partnership will see Capelli Sport provide all London City Lionesses squads from U12s through to the first team with training and match day apparel along with support and expertise in merchandising and bespoke designed home and away kits.


Kay Mourheg, President of Capelli Sport Europe, says:

“It is a great honor for us to welcome the London City Lionesses, London’s first independent professional women’s football club, to the Capelli Sport family. Our collaboration is based on mutual respect as well as shared values and visions. The goals of our partnership go far beyond athletic success: together we are striving to promote the social and commercial development of women’s soccer to support young women on and off the pitch. We firmly believe that together, as strategic partners, we can achieve this objective. I look forward to seeing the London City Lionesses soon playing soccer in their custom designed Capelli Sport jerseys.”

Diane Culligan, Chairwomen London City Lionesses, says:

“This is an exciting new partnership for London City Lionesses and for the development of women’s football. In collaboration with Capelli Sport we have a tremendous opportunity to work together to further establish our positions and reputations in the English game. We are two brands that have big aspirations and shared ambitions to drive innovation across the women’s game and we’re really looking forward to working with Kay and his team to bring the partnership to life.”

Capelli Sport’s partnership with the London City Lionesses is their first with a club playing within the professional tiers of English women’s domestic football and marks a milestone in the company’s growth plans.

Luca Beck, Capelli Sport Area Sales Manager, says:

“As we launch our next phase of expansion, in a key market such as the United Kingdom, we are proud to welcome the London City Lionesses into the Capelli Sport family. We view our cooperation as a perfect opportunity to strengthen our position in the English team sports market and to further expand our brand’s presence. As a strategic partner, we will support the club with our comprehensive services, and we look forward to a bright future together.”


About Capelli Sport 


Capelli Sport was founded in the fashion metropolis of New York City in 2011. As a globally active sports and lifestyle brand, Capelli Sport stands for high functionality, top quality and individual service in professional and amateur sports.

Capelli Sport convinces consumers with its first-class sportswear, professional equipment and trendy lifestyle products and is internationally established as a supplier and reliable partner of athletes and clubs.

Part of the company’s philosophy is that commitment to and promotion of youth and amateur sports are just as important as successful cooperation with professional clubs in national and international leagues.

Learn more at and find Capelli Sport on Twitter (@capellisport) and Instagram (@capellisport), or visit the Capelli Sport Facebook page (@CapelliSport).




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