Viborg FF and Capelli Sport Extend Their Partnership

Viborg FF has extended its partnership with apparel partner Capelli Sport, meaning the agreement—which covers player kits, among other things—now runs through 2030.

Since the summer of 2022, Viborg FF’s 3F Superliga team has taken the field wearing player kits from Capelli Sport. The team will continue to do so in the future. The two parties have just signed an extension of their partnership through the summer of 2030.

“We are very pleased with our partnership with Capelli Sport and the extension of the agreement. From the start, Capelli Sport has shown great commitment and has helped develop our jerseys in close collaboration with us. We are closely involved in the production process, and this allows us to preserve Viborg’s DNA in the jerseys,” says Morten Jensen, CEO of Viborg FF.

Together with Capelli Sport, they have created player jerseys featuring the cathedral, elements from the cathedral district, and the special Green Army jersey, which was a tribute to the club’s fans.

“The partnership with Viborg FF has been fantastic so far. The club’s professionalism and ambitions align perfectly with our values and our ambition to always ‘play forward.’ Together, we have repeatedly succeeded in creating some of the country’s most recognized jerseys,” says Kay Mourhege, President Europe for Capelli Sport.

Capelli Sport is known for innovation and quality. The collaboration maintains a constant focus on functionality, and designs are developed using the latest materials in sportswear.

In addition to the player kits, Capelli Sport is also responsible for the club’s warm-up and training gear as part of the agreement. The 3F Superliga team, the B-league team, all youth teams in the VFF Academy, and the amateur divisions for both boys and girls wear apparel from Capelli Sport.

The agreement builds on the original partnership agreement, which made Capelli Sport the largest apparel partner in the club’s history.

“We are very excited to continue and expand the partnership, support Viborg FF’s sporting journey, and create even more memorable moments together for the fans and the community,” says Kay Mourhege.

The partnership has been a key factor in the growth the club has experienced in recent years in the merchandise sector.

“The products we’ve created together have contributed to significant growth in merchandise sales, and it makes us proud to see so many green jerseys in Viborg Municipality and the surrounding area today. It is truly a strong partnership that brings value to the community, and we look forward to continuing to build on this positive development together,” says Morten Jensen.